Jack Link’s came onboard as a sponsor of Red Bull’s Crashed Ice but was looking to create some custom content with their famed mascot Sasquatch. I worked with our producers at Red Bull Media House and we scripted, shot and edit this piece over night for Jack Link’s to launch on their channels the next day. It was a huge hit for their brand.
Rick was an awesome partner over several years and two different partnerships. He helped elevate the Jack Links brand at the GoPro Mountain Games, and Red Bull Crashed Ice. Rick was instrumental in integrating the brand into each event and enabling Jack Link’s to create and capture custom, unique content. Within both partnerships, Jack Link’s Sasquatch was able to take center stage, which helped the brand achieve additional consumer exposure and allowed the brand to share the content with fans across multiple media channels.Kevin Papacek
