I worked closely with the Management Team at Vasque to maximize their GoPro Mountain Games sponsorship. As the official and exclusive shoe sponsor, they were looking for a way to drive traffic to their booth and create new fans for the iconic hiking footwear brand. They worked with the Mercury Agency and developed a Spirit Animal campaign which attracted consumers to fill out a form on an iPad which aligned them with one of six creatures as their Spirit Animal. Each participant received a trucker hat with their Vasque Spirt Animal and a picture was tagged on Social extending the exposure beyond the event. I worked with Vasque to ensure event goers were aware of the promo via incremental PA announcements and we also put Vasque Spirit Animal stick signs on the course encouraging racers. Vasque capture over 1,000 emails and gave away just as many branded hats seen all over the venue and in many photos.