GoPro Mountain Games, Vasque

Vasque Footwear’s decision to partner with Vail Valley Foundation and the success we experienced at the GoPro Games was a direct result of the efforts of Rick Bald. Attending an event of such magnitude requires a commitment to activate with consumers in a way that competes with other sponsors events as well as creating consumer experience that promotes the Vasque brand. Rick helped our team think out of the box to present our “Spirit Animal” activation which in some cases created a 45 minute line into the Vasque booth! We exceeded our wildest expectations for the event and directly attribute the massive brand exposure to Rick’s hands on approach to understanding what excites consumers and create the desired interaction we were hoping for. Combined with the strategically placed brand signage during events, we expanded incremental exposure and executed the highest consumer facing event Vasque has been a part of in our 52 year history. Thanks Rick!

Chris MillerVP Sales