Project Description
Garmin was looking to create some buzz around their new VIRB POV Camera so I worked with Red Bull’s Sports Team to identify an Athlete Project that could highlight the VIRB’s unique ability to overlay GPS data on screen. I worked with the Red Bull Media House producers to ensure the VIRB’s were visible on the Red Bull Air Force athletes as well as incorporated their G-metrix data on screen. This incredibly-shot video reached over 1MM views in 1 week and drastically increased awareness for the VIRB’s G-metrix capabilities to their core audience.