Having worked both sides of the event desk, Rick is well versed in calculating an events’ value and ensuring the most appropriate benefits and activations for your brand. On the client side, he oversaw event sponsorship at SRAM for the Sea Otter Classic, World Mountain Bike Championships, and numerous NORBA and World Cup races.
On the sales side, he has represented WIRED Next Fest, GoPro Mountain Games, Audi Birds Of Prey Men’s World Cup, Korbel American Ski Classic, 2015 World Alpine Ski Championships, Red Bull Rampage, and Red Bull Crashed Ice. He also managed the team and athlete sponsorship globally for SRAM, working very closely with Team Managers and athletes such as World Champions John Tomac, Ned Overend, Greg Herbold, Steve Tilford, and Missy Giove. While at the Vail Valley Foundation he worked with Barilla to maximize their investment with Mikaela Shiffrin at the World Cup Races at Beaver Creek. Whether you are buying or selling, First Chair can assist with your event and athlete needs.